However, technology has changed quite dramatically over the past few decades. The internet and the mobile phones have redefined the way business is being done and the way information is sought out by customers. Hence, even successful real estate agents who have been depending on conventional ways and means to do their business must try and understand the importance of technology when it comes to driving business. Real estate agency at the end of the day is all about building relationships and building good networks. Towards this objective the new generation real estate agents must understand the power and reach of the internet in particular.
They should start off in the right earnest by having a website of their own. Further they should ensure that the website gets reasonably big traffic. This can be done either by linking the website to popular social networking sites like Facebook and Twitter. Alternately, the real estate agents should also employ some time-tested search engine optimization campaigns. This will help them to rank very high in searches when done in sites like Google and Yahoo.
While there are important technical initiatives that should be taken, it is also important for real estate agents to diversify their business sources. Depending on real estate agency alone may take them only thus far. Therefore, it is now becoming common place for many real estate agents to take up complimentary tasks that are in line with their core business. Thus you can easily come across quite a number of agents who are also becoming real estate valuers. Valuation in an integral part of any property buying and selling activity and therefore when agents offer this as additional service to their customers it certainly helps their business cause very much. They are able to reach more number of prospective customers and build excellent networks over a period of time. The income generated from real estate valuation also helps them quite a bit and could also add significantly to the bottom line.